Eight OK Go Videos That Turn Music Into Visual Invention
Treadmills become a dance floor, a car becomes an instrument and a wall of printers becomes a moving image. Across these eight official videos, OK Go turn everyday objects, perspective and physical forces into ideas you can watch unfold. Each clip is a different answer to the same question: what else could a music video be?
Here It Goes Again
A row of treadmills becomes a stage, a moving floor and a set of obstacles in the same small space. The band’s choreography turns an ordinary gym machine into something surprisingly expressive. There is no need for a new world to be built around the song: its visual invention comes from recognising the possibilities already present in a familiar object. Watch how stepping on, off and between the belts creates both the movement and the suspense.
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