20 Models and Style Icons Worth Following
Runway shows, beauty campaigns and red-carpet appearances offer only one view of a public figure. Personal style adds another. From established models to actors and beauty entrepreneurs, these 20 women bring different perspectives to fashion, with Instagram offering a closer look at the worlds around their professional work.
20. Jasmine Tookes

Born on February 1, 1991, Jasmine Tookes is an American model raised in Huntington Beach, California. Her career developed through commercial campaigns, fashion editorials and runway work before her international visibility grew through Victoria’s Secret. She has also explored entrepreneurship, including co-founding the activewear label JOJA with fellow model Josephine Skriver. Her images often balance formal elegance with a more relaxed approach to dressing, with personal style providing a different view of someone frequently photographed in highly produced fashion settings.
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