London Transport Posters That Made the City Look Different
It Is Warmer Below | Frederick Charles Herrick, 1927
Herrick reverses the summer argument of It Is Cooler Below. A cold, grey world sits above an underground space that glows with orange and yellow, with the station presented almost like a hearth. The sweeping composition turns a change of level into a change of mood. Produced in 1927, this companion poster makes transport feel dependable at a sensory level: descending into the network promises relief from the weather as well as progress towards a destination.
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