Olympic Posters That Captured the Spirit of Their Time
An Olympic poster has to introduce a place, announce an event and leave a lasting impression in a single image. These eight official designs trace a path from richly illustrated national processions to spare symbols, optical rhythms and photographic collage—showing how each era imagined the Games.
Stockholm 1912 | Olle Hjortzberg

Olle Hjortzberg presents the Games as a procession of nations, with a leading athlete and a rush of coloured flags carrying the eye across the sheet. The dense drawing and decorative lettering belong to a different visual world from today's minimal sports branding. Selected through an artistic competition, it became the widely distributed official poster for Stockholm 1912. In the German-language example shown here, the international promise is visible in both the imagery and the translation of the announcement itself.
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