London Transport Posters That Made the City Look Different
It Is Cooler Below | Frederick Charles Herrick, 1926
The Tube appears as shelter from an almost theatrical summer sun. Frederick Charles Herrick separates a hot upper world from a darker, cooler interior with sweeping bands of colour, making temperature feel like a graphic contrast. Curved lettering follows the composition rather than sitting outside it. Issued in 1926, the design advertises a physical sensation as much as a transport service: the journey itself becomes a place to find comfort when the streets above are unpleasantly warm.
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