Olympic Posters That Captured the Spirit of Their Time
London 1948 | Walter Herz
Walter Herz sets the classical Discobolus against the Palace of Westminster, joining an ancient athletic ideal to a recognisable host city. The Olympic rings sit between those two worlds, while a restrained blue-green background keeps the layered symbols readable. This was the official poster for the Games held after the Second World War, and its careful balance feels deliberately reassuring. Rather than drawing a crowd or a dramatic sporting moment, it builds a public image from a statue, a landmark and a date.
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