Olympic Posters That Captured the Spirit of Their Time
Cortina d’Ampezzo 1956 | Franco Rondinelli
A white snowflake becomes a frame for the Olympic rings and a glimpse of the Dolomites. Franco Rondinelli's emblem-based poster makes the winter setting part of the identity itself, using a generous blue field to hold the compact central design. Cortina's promotional campaign also included another poster design; this is the version built around Rondinelli's winning emblem. Its strength is the way a complex mountain event can be reduced to a badge that still suggests snow, place and international competition.
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