London Transport Posters That Made the City Look Different
For the Zoo | Charles Paine, 1921
Charles Paine brings a small group of penguins close enough to become personalities. Their tilted heads and repeating bodies give the composition a gentle rhythm, while the clear block of lettering below does the practical work of naming the nearest stations. The animals are simplified rather than minutely described, making the image readable at a glance. This 1921 zoo advertisement shows how a transport poster could build anticipation for a day out before its audience had even reached a platform.
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