London Transport Posters That Made the City Look Different
Go to Kew | Maxwell Ashby Armfield, 1915

A white bird bends into a dense patch of flowers, with a dark background making every petal and curve feel unusually vivid. Maxwell Ashby Armfield's 1915 colour lithograph offers Kew as a place of close looking rather than a distant landmark. The repeated instruction to go there becomes part of the decorative arrangement. The Underground is selling access to a different pace of life: a garden reduced to a striking encounter between a bird, colour and flowering plants.
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