London Transport Posters That Made the City Look Different
Winter Sales | E. McKnight Kauffer, 1921
Kauffer turns a crowd heading to the winter sales into a force of angles, wind and rain. Umbrellas remain recognisable, but clothing and bodies are pulled towards abstraction, with the composition driven by sharp diagonals rather than detailed faces. The pale lettering below provides a pause after the energetic image. Commissioned in 1921, this poster uses the visual excitement of bad weather to make the Underground's practical advantage feel immediate: the network offers a way through a turbulent city.
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